It was very heartening to see urgent cares across
the country join the public awareness efforts of Urgent CareAwareness Week over the last few days, including sharing links to UCAOA’s website www.urgentcarecenter.org, offering
discounted flu shots, posting urgent care factoids on Facebook, and submitting
press releases to their local media. Educating the public, including primary
care physicians and EDs, is crucial to ensure the important role urgent care
plays in our nation’s healthcare is fully understood.
Urgent Care Awareness Week concludes on Sunday, so
as Practice Velocity’s contribution to such an important awareness campaign,
I’d like to offer a recap of the five 2-minute videos we shared throughout the
week. Each video offers a tip on how to maximize your urgent care’s marketing
efforts. We hope they help you get your message out there.
Are you getting the engagement you expected on
your urgent care’s Facebook page? If not, you might be making these common
mistakes. Watch tip #1 to learn how to make sure your Facebook page is not
boring.
It might seem like you have no time to get
involved in your community, but the truth is that it’s not only possible to get
involved, it’s also crucial if you want your patients to feel you are
approachable and trustworthy. Watch tip #2 to learn how to get started.
Did you know you might be passing up free
advertising for your urgent care? It’s hard to believe, but many urgent cares
are doing just that. Watch tip #3 to learn how to make sure you’re not missing
out on quality exposure for your practice.
So you’re spending thousands of dollars on a
billboard for your urgent care. Are people even noticing it? Watch tip #4 to
learn how to design a billboard that’s going to grab the public’s attention.
The public is inundated with marketing messages
everywhere they go. Are your marketing messages reaching them? Watch tip #5 to
learn how to be a “guerrilla” marketer without resorting to tactics that are
shocking or in poor taste.
0 comments:
Post a Comment